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Construction Marketing
Technical Articles
Marketing: A Solution to Construction Market Failure?
Full-text online paper from International Journal for Construction Marketing.
Modeling Buying Behaviour for Selling Prefabricated Building Products in EU Markets
Full-text online paper from International Journal for Construction Marketing.
Partnering: Practical Problems and Conceptual Limits to Relationship Marketing
Full-text online paper from International Journal for Construction Marketing.
The Rise and Fall of Global Players in Construction - A UK Perspective
Full-text online paper from International Journal for Construction Marketing.
The Strategic Responses of Construction Firms to the Asian Financial Crisis in 1997-1998
Full-text online paper from International Journal for Construction Marketing.
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